The 240 Standard.
Most T-shirts are optimized for cost.
The 240 Standard is optimized for structure, stability and long-term wear.
Developed by JKNZ Studio, it represents our approach to engineered cotton essentials — where material quality, construction discipline and garment longevity matter more than trends or visible branding.
Built from long-staple cotton.
The 240 Standard uses dense 240 GSM cotton fabric selected for structure, durability and everyday comfort.
Longer cotton fibres create:
- cleaner yarns
- better surface stability
- reduced pilling
- improved lifespan
Because durability begins at fibre level.
Engineered beyond appearance.
Every construction decision affects how a garment performs over time.
That includes:
- compact rib collar construction
- shoulder stability
- controlled shrinkage
- anti-torque fabric control
- balanced garment structure
The goal is simple:
maintain shape, stability and comfort after repeated wear and washing.
Designed for long-term use.
Most garments are judged on first impression.
We believe garments should be judged after years of wear.
The 240 Standard is engineered around:
- 240 GSM fabric density
- compact 280–320 GSM collar structure
- shrinkage target below 3%
- long-term collar retention
- durability beyond 50 wash cycles
Digital product identity.
Each garment is designed to become digitally identifiable through NFC-based product access.
Composition.
Care.
Origin.
Product information.
Accessible with a single tap.
No app required.