The 240 Standard.
JKNZ Studio was founded in Riga with a singular focus — to redefine the essential garment.
We do not follow trends.
We build structure.
No visible logos.
No decorative excess.
Only material, proportion, and discipline.
Every garment is developed with architectural precision — from fabric weight to shoulder balance.
Nothing is accidental.
Nothing is loud.
This is not fashion.
This is a standard.
The 240 Standard is built from 100% long-staple cotton at 240 GSM — engineered for structure, durability, and a lifespan beyond 50 washes. Collar construction at 280–320 GSM. Anti-torque seam. Shrinkage under 3%.
Each garment carries a digital identity — accessible with one tap via NFC. No app required.